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Catalog Details
DDM01 - Digital Marketing Strategy
As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics. Required: This online course is offered in partnership with MindEdge Learning. You will receive an email with login instructions a minimum of 1 day prior to your course start date.
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Credit Types
CE Pass Fail
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