2026 Fall Semester BA2190/Lecture/A2 - Consumer Behavior | Credits 3.00 The solution to marketing problems rests in sound analysis of consumer behavior. Using the case method, you will find a practical outlet for quantitative and qualitative consumer analysis tools. Cases will explore both goods and services marketing in both industrial and consumer environments. Prerequisites: BA1090 Transfer: Refer to the Transfer Alberta website for up to date information.

Delivery Type	On-Campus (Attend On-Campus, In-Person)
Registration Type	Credit
Fees	Library Fee $5.50 per credit Mental Health $4.15 per credit SA Fee $11.23 per credit Student Serv Fee $11.00 per credit Technology $7.50 per credit Tuition $162.60 per credit Wellness $5.09 per credit
Instructors	Evans, Mark Edward
Duration	9/2/2026 - 12/19/2026
Schedule	MonWed  10:00 AM - 11:20 AM;  GP, GP Campus, Room A211
Corequisites	N/A
Credit Types	Alpha Grade
Class	40 Seats | 40 Remaining
	Open