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2025 Fall Semester
BA2190/Lecture/A2 - Consumer Behavior | Credits 3.00
The solution to marketing problems rests in sound analysis of consumer behavior. Using the case method, you will find a practical outlet for quantitative and qualitative consumer analysis tools. Cases will explore both goods and services marketing in both industrial and consumer environments. Prerequisites: BA1090 Transfer: Refer to the Transfer Alberta website for up to date information.

Delivery Type On-Campus (Attend On-Campus, In-Person)
Registration Type Credit
Fees Library Fee $5.50 per credit Mental Health $4.15 per credit SA Fee $10.97 per credit Student Serv Fee $10.50 per credit Technology $5.75 per credit Tuition $159.03 per credit Wellness $5.09 per credit
Instructors Evans, Mark Edward
Duration 9/3/2025 - 12/20/2025
Schedule WedFri  1:00 PM - 2:20 PM;  GP, GP Campus, Room A305
Corequisites N/A
Credit Types Alpha Grade
Class 35 Seats | 19 Remaining
Open (Target Met)